Bob Settle
ph: +1 563-503-9195
bob
Professional Experience
Bob's career spans a broad range of progressively responsible positions with leading global companies in the areas of construction, energy and industrial automation. From engineering roles to marketing, communications and sales management positions, he has developed a deep understanding of how to successfully promote and sell technology products; create tremendous customer and partner loyalty; and increase market share and brand equity.
A proud veteran of the U.S. Navy, Bob served six years as an electronics technician at multiple duty stations and onboard the USS Bowen. His naval career included four years of active duty and two years in the Naval Reserves.
Highlights of Bob's professional career include:
The Cook & Boardman Group
Winston-Salem, NC
Managed team responsible for all aspects of corporate and field marketing for the largest US distributor of commercial doors, hardware and access control equipment.
Areas of responsibility included branding, web development, social media, digital marketing, incentive programs, market research, sales effectiveness and ecommerce.
Crescent Electric Supply
East Dubuque, IL
Managed all aspects of corporate marketing for the 10th largest electrical distributor in the US. Responsibilities included brand development, websites, field marketing, sales support, market research and CRM support.
Also managed a team of 15 corporate inside salespeople and 5 lead generation specialists.
Cognex
Natick, MA and Duluth, GA
Lead global team of marketers for the premier manufacturer of high-speed machine vision systems. Responsibilities included corporate and product marketing, websites, digital marketing, tradeshows and events.
DVT Corporation
Duluth, GA
Responsible for global marketing for this innovator in machine vision technology.
Duties included product marketing, brand building , global expansion into Europe, Asia and South America, sales training.
DVT was later acquired by Natick-MA-based Cognex Corp.
Siemens Energy & Automation
Alpharetta, GA
As Manager of Marketing Communications, I was responsible for directing all Marcom activities for this $2B subsidiary of Siemens AG. Programs included advertising, trade shows, major customer events & seminars and media relations.
ABB
Allentown, PA and Florence, SC
Held several management positions with ABB including Marketing Manager of the Protective Relay Division and Director of Marketing & OEM Sales for the MV Circuit Breaker Division.
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Settle & Associates LLC
4214 West Wendover Ave. Ste 1073
Greensboro, NC 27407
ph: +1 563-503-9195bob